Experience Design:
Personas & Content Strategy
In this assignment we got the opportunity to work as team and put our UX design skills to the test and apply the knowledge we have gained throughout this course. The assignment was to take the valuable insights from gathering user testimonials and use them to formulate practical strategies for redesigning a travel agency's website. By developing user personas and recommending specific content and features, we made an attempt at translating data analysis into a user-eccentric approach that informs impactful design choices.
We had approximately 30 hours to complete this assignment.
In those hours we spent time on various stages, including research, persona creation, brainstorming, and the creation of a presentation.
ARCHETYPES
Archetypes: Thrilling Terries & City Cindies
PERSONAS
persona 1: Cindy Brown Persona 2: Terry Tudor
Miro embed: The workflow of Archetypes and Personas
REFERENCE WEBSITES
Website 1: Travel World
Website 2: World Of Travel
Website 3: Into The Arctic
Website 4: Visit Abu Dhabi
Website 5: Reddit
Website 6: Expedia
Website 7: Behance
MIND MAP BRAINSTORMING
CONTENT MATRIX
Content Matrix: slide 1
Content Matrix: slide 2
Content Matrix: slide 3
Content Matrix: slide 4
Miro embed: Content Strategy Recommendation: Presentation
CONCLUSION
This assignment, at first, felt like a real challenge. Nevertheless, we dedicated countless hours to understanding the process, receiving guidance, and collecting valuable feedback from students and lecturers. Through this experience, We've come to appreciate the immense importance of incorporating diverse perspectives when making user-centered design decisions.
As a team we consistently found ourselves on the same page at every juncture. Our teamwork flowed effortlessly, and collaboration became an enjoyable part of the process.
By Aleyna Koc & Brent Lambaerts
